Our proven, high reach target group data forms the perfect basis for premium campaignswithin automated marketing platforms. Publishers, agencies and advertisers benefit from targeting campaigns via SSP/DSP/RTB systems with a high level of quality and extended reach. Ad inventory and platform providers can achieve significantly higher revenues from effective campaigns that use nugg.ad technology. nugg.ad offers far more than pure data management – with performance indicators and optimisation specifically for branding campaigns: this provides platforms with the ideal all-in-one package enabling advertisers to run target group campaigns with highly-relevant KPIs and campaign insights. nugg.ad can offer interfaces to all leading SSP/DSP systems.
NUGG.AD PROGRAMMATIC PREMIUM SOLUTIONS COVER ALL ASPECTS OF THE CAMPAIGN SPECTRUM:
- Data relating to the socio-demographics, consumer behaviour and product interests of every user – therefore covering the entire campaign audience
- Direct measurement of success with regard to brand awareness, brand affinity and purchase intention, as well as targeted optimisation of these factors in branding campaigns
- Optimisation of advertising exposure by means of contact class management (Frequency Boosting/Capping)
- Broad spectrum of intent data, in other words users with an identified purchase intention
THE PROGRAMMATIC / RTB ECOSYSTEM WITH NUGG.AD – EUROPE’S LARGEST TARGETING PLATFORM